I started Wickedly Chic in June of 2006 with no business or marketing background. I’d spent the last 18 years as a stay-at-home mom and while I was still a stay-at-home mom, I needed a change. I really didn’t know anyone who had ever embarked on a crazy endeavor such as starting up a website and I didn’t have a support system other than my family. And they didn’t really “get it” either. At all.
So what is Wickedly Chic and how on earth did I turn this website into a thriving business?
The focus of Wickedly Chic is to celebrate independent businesses and help to market and promote them to readers that are anxious to hear about what’s available that they may not yet know about. For the business owner, this translates into increased exposure, traffic and sales.
My objective is to provide an entertaining, fun and informative website for women who want something a little edgy, a little spicy, but not too totally off the wall.
I’m motivated by the enthusiasm of the thousands of readers that have enjoyed Wickedly Chic over the past 5 years – as we head into our 6th year.
What were some of the things going on in my life that sucked while I was starting a business with no experience?
Many other things were happening in my life right after I started Wickedly Chic. My ex-husband had me embroiled in a lengthy court battle because, contrary to our divorce agreement, he felt as though he did not have to contribute a dime to my daughter’s college education. He also wanted to cut her off of his health insurance.
He actually made fun of my business in front of the judge and called me and my business “stupid”.
Secondly, my second (and last) husband and myself were being harassed repeatedly through never ending telephone calls by his ex-wife. She called our home and his cell phone over and over again like a 7th grade girl. She did not want his children at our home at all due to the fact that she was jealous and it went on and on and on. Therefore, it was her personal mission to try and make everyone as miserable as she.
So, let’s look at this picture. We have a fairly new marriage, 2 unreasonable exes, 4 children, 2 dogs and a new business. Oh….maybe I should mention that one of the dogs was a year old, had a severe case of separation anxiety and had torn up 3 couches – so far.
There’s a point here and a fairly good one. There are many women out there who think that they just can’t start a business. Or that they shouldn’t start a business. I know some of them. And I am here to let you know…
If I can do it and muddle through to a successful venture (and really that’s what most of us do anyway…muddle through) then most women can do it, too. The next time that you are telling yourself that you “can’t”, just think about Wickedly Chic and use these words instead – “I will.”
Let’s be honest. Will it ever be easy? No. But the joys of owning your own business and controlling your destiny will surpass anything else. I’ve entered a world that I never knew existed and have met many many people that I never would have crossed paths with. How can you argue with waking up in the morning and thinking, “What can I create today?“
Except when you are having one of those days. Then…my advice to you is chocolate and lots of it.
Liz is the Editor of Wickedly Chic, http://www.wickedlychic.com, the hottest destination for shoppers seeking advice and product recommendations from the world of independent businesses. Liz’s experience as trend-spotter for her two daughters led her to Wickedly Chic in June of 2006.
She is passionate about independent business and works hard to keep her readers both entertained and informed and to promote the businesses that are marketed within Wickedly Chic.