***Disclosure: “I was provided compensation for this post for The Motherhood as part of my participation in the #DPSBalance program. All thoughts and opinions expressed in this post are my own.” ***
• DPS is the third largest beverage manufacturer in the U.S., but the LEADER in flavors
• DPS sells more than 50 brands of carbonated soft drinks, teas, juices, mixers and other premium beverages
Last week I hopped on a very informative call with the Dr. Pepper Snapple Group. I’m a daily Diet Dr. Pepper drinker. I switched earlier this year as part of my “healthier me” plan. I still get my caffeine, but have 0 calorie guilt PLUS it tastes good and isn’t that important too. I learned a LOT on the call. They dispelled some extremely prevalent myths for us and also told us about their Let’s Play initiative. So let’s get started with some FACTS and myths.
o Sugar-sweetened soft drinks are unique contributors to obesity.
o High Fructose Corn Syrup is worse for you than sugar.
o Aspartame is dangerous and doesn’t help consumers lose weight.
o Soft drinks accounts for ~7% of the average daily caloric intake. Sales have been in decline for more than a decade while obesity levels continue to rise.
o HFCS is composed of the same components of table sugar and is processed by the body the same way.
o Aspartame is the most studied ingredient in FDA history, and has been repeatedly shown by health authorities worldwide to be safe.
Soda is a hot topic, and the conversation is full of opinions and myths. Check out LetsClearItUp.org from the American Beverage Association, to learn more about what’s a myth vs. fact.
Take a look at this
Can you believe that is the ingredients of a natural blueberry? It looks scary when it’s written out like that. Which is why it’s hard to read the label. A lot of it IS scary looking. I think at the end of the day no one can tell you what’s best for your family except you. So be informed and go from there.
Now let’s get to the fun! The Let’s Play initiative!
• DPS saw an important role the company could play to provide solutions for communities struggling to tackle that play deficit, so it launched the Let’s Play initiative in 2011 to provide kids and families with the tools, places and inspiration to make active play a daily priority.
• DPS has committed more than $28 million through Let’s Play since the program launched, impacting millions of youth serving organizations across the U.S., as well as Canada, Mexico and the Caribbean, working with two great nonprofit organizations – KaBOOM! and Good Sports:
• KaBOOM!: In partnership with KaBOOM!, DPS is providing the PLACES for younger kids to play with grants to fund playground improvements and funds and volunteer muscle to build new playgrounds from the ground up in communities across the country.
• Good Sports: In partnership with Good Sports, DPS is providing the TOOLS through sports equipment grants that benefit underfunded youth serving organizations that help provide opportunities for structured team sports. DPS partnered with Good Sports to expand efforts to include older children who lack the opportunity to participate in organized sports due to the cost of equipment, uniforms and entry fees.
• And DPS is providing the INSPIRATION through LetsPlay.com, which provides:
• Original play ideas, developed by Let’s Play Ambassadors
• Playground locator tool
• Information on the Let’s Play grants that are available
• Submission for to nominate a grantee (http://www.letsplay.com/get-involved/nominate-a-grantee)
Let’s Play Results
• Since DPS began the Let’s Play Program, it has worked with KaBOOM! to build or fix up about 2,200 playgrounds across the country and with Good Sports to donate approximately $2 million in grants for new sports equipment, impacting more than 7.5 million kids.
• By 2017, DPS’s Let’s Play initiative will provide nearly 10 million kids with more opportunities to play with either new or improved playgrounds and sports equipment, helping kids achieve healthier lifestyles.
• More than 2,300 DPS employees have participated in KaBOOM! playground builds, racking up more than 18,000 volunteer hours.
Isn’t that amazing? Take a moment to nominate someone YOU know for a grant today!