I love to share when brands do something great that is inspiring and that’s exactly what Dove Men+Care did with their My Dad, My Hero campaign. Check out their video and some info below!
Heroes Are Measured By Their Capacity to Care, Not the Size of Their Cape
Dove Men+Care champions a wider definition of heroes this Father’s Day by celebrating how dads’ caring sides elevate them to hero status in the eyes of their children
Superhero movies tend to portray an unrealistic notion of masculinity and strength, but Dove Men+Care recognizes that men today believe real strength comes from their care. Seven out of 10 men believe a real hero embodies qualities such as putting others’ needs before one’s own1, and Dove Men+Care is highlighting how heroic actions today have expanded and evolved to include care. Featuring footage from real dads’ lives, the new Dove Men+Care “My Dad, My Hero” film champions a wider definition of heroes by showing how dads’ extraordinary care elevates them to hero status in the eyes of their children.
In celebration of Father’s Day, “My Dad, My Hero” offers an evolved perspective on what a real hero looks like through curated user generated content from around the world. The film is a compilation of home footage, from 22 real families, that showcases dads showing extraordinary care for their kids.
“As a brand, we’ve focused on the evolution of masculinity and highlighting dads’ caring sides,” said Jennifer Bremner, director of marketing, Unilever. “Definitions of heroism have traditionally been rooted in physical strength, but this Father’s Day, Dove Men+Care will celebrate how heroes gain strength from moments of care, elevating them to hero status in the eyes of others. We know 94 percent of men say it’s important to be a caring father2, and the “My Dad, My Hero” campaign pays tribute to the moments in real dads’ lives that demonstrate that care is what defines them as a hero.”
Dove Men+Care “Dad Care Package” Program
82 percent of men believe that having a child changes the way they think about what it means to be a man.2 In partnership with select hospitals around the country, Dove Men+Care is demonstrating its commitment to dads as heroes from the very beginning by continuing its “Dad Care Package” program for a second year. The program will equip dads with skin, face, hair and deodorant products, along with a “welcome letter” in the delivery room to help ensure dad’s personal care resources during the busy and exciting initial moments (and days) of parenthood are taken care of. In its second year, Dove Men+Care is expanding its network of hospitals and distributing “Dad Care Packages” to 15,000 dads across the country.
Visit http://www.DoveMenCare.com/Fathers-Day to watch the “My Dad, My Hero” film. Join the conversation by using #RealStrength, and share with the hero in your life by tagging @DoveMenCare on Twitter, Facebook, or Instagram.